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Pairs Well With Life
Art Director
Arvinder Kaur, Aashish K. Verma
Copywriter
Sarah Fernandes
Ask: To create an integrated summer campaign for Sapsucker a sparkling water beverage sweetened with organic maple sap and tapped in Canada.
Insight: People wait for summers to go out but they have responsibilities as well.
Idea: Sap goes well with life, every part of it.
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