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Next Stop, IKEA
With only 16 IKEA stores across Canada and many customers over 500 miles away, IKEA partners with VIA Rail to create a mobile store, bringing the in-store shopping experience directly to remote areas.
Inside VIA Rail, the mobile IKEA store will feature multiple compartments, including living room, bedroom, and kitchen setups, along with IKEA's restaurant and bistro, bringing the full in-store experience on wheels.
Art Direction & Idea
Aashish K. Verma
Art Direction
Arvinder Kaur
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